Holly Pimm
The only certainty appears to be uncertainty!
17 July 2025
If I hear the word ‘uncertainty’ one more time…
Elton John once sang, “Sorry seems to be the hardest word.” That’s not true for us Brits. We say sorry 8 to 9 times a day, apparently. But ‘uncertainty’? That’s giving ‘sorry’ a run for its money.
We get it. Between ‘Trumpisms’ and the general geopolitical chaos, the only thing we can all agree on is that nothing feels certain. For tenants looking to relocate and agents trying to dispose – it’s a constant headache. Lack of quality stock, rising rents, soaring fit-out costs… blah, blah, blah.
But here’s the good news: the sun’s out, deals are still being done, and there’s plenty to feel upbeat about. So let’s focus on the positives, shall we?
Space is still moving, and so are we
One of HOP’s recently completed projects in The Metcalf Building, Pall Mall
HOP has been right in the thick of it so far this year.
Q1 and Q2 saw us deliver two standout tenant projects – one at The Metcalf Building in Pall Mall, and one at 77 Grosvenor Street in the heart of Mayfair. We’ve also just wrapped up another stunning fit out at the newly refurbished 7 Devonshire Square.
Right now, we’re on site with a 40,000 sq ft project in the iconic 125 Old Broad Street. And as tenants venture beyond Mayfair, we’re gearing up to kick off at The Fitzrovia on Tottenham Court Road.
It’s not all doom and gloom! Buildings still need upgrading. People still need space. The market keeps moving.
No more ‘nice-to-haves’
A recently completed HOP project for Cala Homes showcasing amenity-led, flexible design
What we’re learning is: flexibility is key, budgets are tighter, but expectations around quality remain high. Amenity-led design is now a must, not a nice to have, and tenants are pushing for spaces which support wellness, connection, smart technology, and hybrid working.
Three to four days in the office is the new norm. So, when people do come in, they expect more than just a desk and some Wi-Fi. The space has to earn its keep.
Still uncertain? We’ll take it from here…
A 5,500 sq ft fit out at 125 Old Broad Street, where HOP is now delivering a fit out to a further three floors
We’re always faced with tricky base builds, tight budgets and high expectations. Whether it’s a landlord upgrade or a new tenant fit out, we focus on making smart design decisions that get the most out of every pound, without losing sight of quality.
Whether it’s Cat A+, a full Cat B, or something in between, there’s still a tonne of opportunity for those bold enough to take it.
If you’re sitting on a space that needs refreshing, now’s the time.
If you’re a landlord looking to attract premium tenants – amenity-led, experience-driven design is your best bet.
Uncertainty might be the mood of the moment. But here at HOP, we’re cracking on. And we’d love to help you do the same.
